CASE STUDIES AND WHITEPAPERS

At Exactag, everything we do revolves around making marketing more effective. Our case studies illustrate concrete examples of how we have helped major companies optimize their marketing activities. Here are some cases studies and a white paper that show the theory in practice.

Case Study:

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Tchibo - Viewability and data-driven attribution Case Study

How Tchibo evaluates the influence of display campaigns without clicks.

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Thomas Cook - Budget Optimization Case Study

How Thomas Cook became target-oriented in media planning and budget allocation

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s.Oliver - Cross Device Analysis Case Study

With the help of Exactag and Criteo 62% more touchpoints become visible for s.Oliver!

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Deutsche Bahn - SEA/SEO Canibalization Case Study

Saving 21% of the SEA budget – This is how Deutsche Bahn did it.

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Whitepaper:

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Attribution Study 2018 Whitepaper

Analysis and optimisation potential of the advertising market in the German-speaking area, including benchmarks from various industries.

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Glossary Online Marketing Whitepaper

The most important terms around marketing attribution and online marketing!

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Marketing Attribution Whitepaper

Everything you need to know about the key to efficient media budgets.

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Do you have any questions?
I will be happy to answer them:

Sarah Fitzke

Exactag GmbH

Philosophenweg 17
D-47051 Duisburg

t. +49 203 – 87 84 46 – 61
e. sfitzke@exactag.com

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