CASE STUDIES AND WHITEPAPERS
At Exactag, everything we do revolves around making marketing more effective. Our case studies illustrate concrete examples of how we have helped major companies optimize their marketing activities. Here are some cases studies and a white paper that show the theory in practice.
Case Study:
Tchibo - Viewability and data-driven attribution Case Study
How Tchibo evaluates the influence of display campaigns without clicks.
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Thomas Cook - Budget Optimization Case Study
How Thomas Cook became target-oriented in media planning and budget allocation
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s.Oliver - Cross Device Analysis Case Study
With the help of Exactag and Criteo 62% more touchpoints become visible for s.Oliver!
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Deutsche Bahn - SEA/SEO Canibalization Case Study
Saving 21% of the SEA budget – This is how Deutsche Bahn did it.
DownloadWhitepaper:
Attribution Study 2018 Whitepaper
Analysis and optimisation potential of the advertising market in the German-speaking area, including benchmarks from various industries.
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Glossary Online Marketing Whitepaper
The most important terms around marketing attribution and online marketing!
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Marketing Attribution Whitepaper
Everything you need to know about the key to efficient media budgets.
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