MARKETING MIX ATTRIBUTION:
ALL DATA ON ONE PLATFORM. ENDLESS POSSIBILITIES.

Technology

Today, consumers are no longer online or offline. They are both – at all times. That is why we have developed an approach that does not distinguish between classic and digital measures – instead, it delivers a comprehensive overview of the performance of each publisher, channel, and placement.

The upshot: we can eliminate the gap between digital and classic marketing. Bringing together digital and classic marketing in one tool results in the ability to evaluate every marketing channel and its performance in a single platform. Exactag designed to recommend courses of action for marketing professionals, which helps streamline decisions and optimize budget allocation. We call it: marketing mix attribution.

ADVANTAGES OF EXACTAG TECHNOLOGY:

Centralized
Intelligence

Prepare and visualize marketing data with ease.

All of your marketing data, from all channels, clearly and intuitively visualized in a single platform available anytime and anywhere.

Agency
Independent

Unbiased decision making.

Exactag delivers unbiased results based on objective analysis and budget optimization across the entire marketing mix.

Holistic
marketing view

Holistic right down to the tiniest detail.

Demonstrate with detailed insights into the performance and budget of individual marketing channels in an easily configurable tool.

Actionable
Insights

Full of fresh know-how.

Improve marketing decisions with recommended courses of action for optimum budget allocation and maximum impact along the entire marketing mix attribution.

Data
Security

Security is paramount.

We believe that trust and the security of people and their data are the foundation of our business. Exactag meets and makes every attempt to exceed the strict requirements of German Data Protection directives.

FEATURES OF EXACTAG
MARKETING ATTRIBUTION:

Cross device Pool

Exactag enhances the customer journey by integrating existing results across a set of anonymous yet comparable customers.

customer journey insights

Cross-device and cross-channel depiction of the individual channels and touchpoints along the customer journey of each individual customer. From the first contact through to conversion.

Machine-Learning Attribution

Now even unsuccessful customer journeys results in valuable insight for your business. Our learning algorithm analyzes each individual touchpoint along the customer journey.

TV Attribution

Modelling the influences and causal interactions of TV spots on digital channels, such as website visits, conversions and app installations.

FEATURES OF EXACTAG
Marketing Modeling Mix:

CLASSIC & DIGITAL

Analysis and evaluation of all online and offline marketing activities and their interactions.

Baseline Modeling

Modelling long-term effects of external factors on branding, where the branding effect in normal sales contributions is gauged.

predict MEDIA SPENDINGS

Definition of relevant targets and recommendations for budget allocations and durations on the basis of aggregate historical data.

Gruppe

THE FUTURE WILL BE ALL OR NOTHING.

The future of marketing attribution will be agile, for only those who are able to collect and analyze all of the data will be able to enjoy a lasting competitive advantage. That is because it makes it possible to continuously optimize performance and achieve publisher- and channel-specific budget savings. The future is already here – make sure you are a part of it.

Group m Arvato Tchibo Tui Otto Vodafone Saturn DB Eurowings Sky Thomas Cook

MAKE THE MOST OF YOUR DATA.

Let us share more insights.

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