Data Privacy

General

Exactag does not collect personally identifiable data such as your name, email, address or phone number from your visit to its servers and domains, including but not limited to www.exactag.com, m.exactag.com, pxc.otto.de and adtracker.eanaylzer.de, unless you voluntarily supply this through e.g. the contact form or any other publicly available contact channel. If doing so, you agree that your contact details are correct and rightfully yours. They will be used solely by Exactag to respond to your query.
To ensure online privacy, Exactag complies with the EU General Data Protection Regulation (GDPR).

Contact

Exactag GmbH
Philosophenweg 17, 47051 Duisburg
privacy@exactag.com

 

Exactag Product and Services Privacy Policy

Analytics Technology

Exactag’s technology is used by its customers—ad agencies and advertisers—to measure the effectiveness of online marketing campaigns. It allows advertisers to collect and store data about Internet users (devices) and use them for analysis and marketing attribution purpose.

Data Collection

When you visit a website or mobile application that shares non-personal information about your activity with Exactag, we will use that information to help our clients to understand the impact of their advertising activities. Exactag uses a cookie mechanism for this purpose, but only on an anonymous basis. A cookie is a small text file that can be stored on a computer or mobile device when, with a browser, a user views advertisements or websites of one of Exactag’s clients. The cookie does not collect names, addresses, telephone numbers, email addresses, or anything similar that identifies an individual (according to EU laws, personal data is any data that „directly and indirectly“ identifies a person). Instead the cookie contains: a random identification number, opt-out or opt-in choice options, or information about campaign activity on an advertiser’s site. Using the cookies’ random identification numbers, Exactag collects and stores in the cookie-based profiles anonymous information such as: device type, operating system, browser version, geographic location, or facts about interactions with advertisements (such as number of clicks or views). During web requests to Exactag web-servers, our system is exposed to the IP addresses of user devices. Exactag is in full compliance with local data privacy laws and is not only anonymising the data according to local regulations, but even deletes it.

Data Security and Protection

Exactag implements reasonable security measures to protect all data collected and used by Exactag technology. At every step, Exactag adapts all relevant security and safety practices, and employs modern security hardware and software provided by recognized world-leading manufacturers. Physical environment security is also ensured; thus, Exactag solutions are hosted and data are stored only in Tier III+ data centres, classified according to official data centre classification.

Exactag Allows Internet Users to Opt out of:

  • Tracking of views/clicks/visits across domains of different advertisers’ sites through Exactag technology

The opt-out process erases all previously collected data and places an alternative Exactag cookie into the Internet user’s browser with special indication of an “opt-out” choice and with no other data.
The cookie applies to the specific computer or mobile device and browser only. If an Internet user wishes to opt out on other browsers, computers or mobile devices, he or she must repeat the process. Please also note that if all cookies are erased from the computer or mobile device, the opt-out cookie is also erased and the process must be repeated. The cookie installed by the process of the objection, so called “exactag_new_optout”.
You can revoke your consent for the data to be processed or object the data processing on the basis of Art. 6(1)(f) GDPR at any time by clicking here.

Rights of the data subject

Right to access, rectification, right to object, to complain, erasure and blockage.

  • You have the right to request information about whether and which personal data is processed by our company. You also have the right to demand that your personal data is rectified or amended.
  • Under certain circumstances, you have the right to request that your personal data should be deleted.
  • Under certain circumstances, you have the right to demand that the processing of your personal data should be restricted.
  • You can withdraw your consent to the processing and use of your data completely or partially at any time with future application.
  • You have the right to obtain your personal data in a common, structured and mechanically readable format.
  • If you have any questions, comments, complaints or requests in connection with our statement on data protection and the processing of your personal data, you can also contact our data protection officer in detail.
  • You also have the right to complain to the responsible supervisory authority if you believe that the processing of your personal data is in violation of the legislation.

Processing to your enquiries on data protection

We will inform you, upon request, which data we have stored about you. To access, update or delete information about you please contact us, as described above, quoting on whom (company) you found out about us. We will process your request as inquiry as possible.

 

Cookie Policy

General Information

Websites use smart and useful techniques to enhance user-friendliness and to make the site as interesting as possible for each visitor. One of the best known techniques involves cookies. Cookies can be used by website owners or third parties – like advertisers – who communicate through the website you visit.
Using cookies is safe. It is impossible to retrace personal information such as phone numbers or e-mail addresses by using cookies. They are, thus, unsuitable for direct marketing techniques like telemarketing and spam.
We feel it is essential for you to be informed about the cookies that our website uses and for what purpose they are used. The purpose is threefold: we want to guarantee your privacy, the user friendliness, and the financing of our website as best as we can. The following explanation tells you more about the cookies used on and through our website and for what purposes.

Cookies That Ensure the Website Can Function Properly

Our website uses cookies for:

  • Reading your browser settings so that your screen will reproduce our website in the best possible way
  • Evenly spreading the load on the website, so that the website remains accessible at all times
  • Providing the possibility to react to our website

Cookies Through Which We Can Measure the Website’s Use

We use cookies to continuously try to measure how many people visit our website and what parts of the website they visit most. This tells us what components of the website draw our visitors’ interest most.

The information thus gathered is used for statistics. These statistics provide us with insight into how frequently our webpage is visited, where exactly visitors spend most of their time, etc. This enables us to draft the website’s structure, navigation and the contents as user friendly as possible for you. We will never trace any statistics to individuals.

We use cookies for:

  • Recording the number of visitors of our web pages
  • Setting the order in which a visitor visits the various pages of our website
  • Assessing which parts of our site need adaptation
  • Optimising the website

Google Analytics

To enable us to optimise our website and our service, we use Google Analytics, which is a web analysis service provided by Google Inc. (“Google”). Google Analytics uses what are known as “cookies”: these are text files stored on your computer and used to analyse your website usage. The information generated by the cookie about your use of this website (including your IP address) will be sent to a Google server in the USA and stored there. However, if IP anonymisation is enabled on this website, within member states of the European Union, or in other states that are party to the agreement on the European Economic Area Google first abbreviates your IP address. The full IP address will only be transmitted in exceptional circumstances to one of Google’s servers in the USA, where it will then be abbreviated. Google will use this information on behalf of our website operator to analyse your use of the website in order to compile reports about website activities for the website operator and to perform other services connected with the use of the website and of the Internet. The IP address transmitted by your browser as part of Google Analytics will not be merged or combined with other data by Google. You can prevent cookies from being stored by applying the appropriate settings in your browser software; please note, however, that in this case you may not be able to use all of the functions of this website to their full extent.
You may also prevent Google from collecting data generated by the cookie referring to your website usage (including your IP address), and from processing these data by downloading and installing the browser plug-in available from the following
link tools.google.com/dlpage/gaoptout?hl=en. As an alternative to the browser add-on or within browsers on mobile devices, please click on this link to prevent Google Analytics from collecting data in this website in future (the opt-out only works in this browser, and only for this domain). This stores an opt-out cookie on your device. If you delete your cookies in this browser, you need to click on this link again. Further information is available at tools.google.com/dlpage/gaoptout?hl=en or at www.google.com/intl/en/analytics/privacyoverview.html (general information on Google Analytics and data protection).
Please note that on this website, Google Analytics has been extended by the code “gat._anonymizeIp();”, to ensure anonymised collection of IP addresses (known as IP masking).

Usage-related advertising

To optimise advertising for you based on your browsing interests, we have authorised the following companies to collect usage data. You will find further data privacy information on the website of each of these companies relating to the services that it offers:

Criteo -> https://www.criteo.com/privacy/

HubSpot -> https://legal.hubspot.com/privacy-policy

Cookies to Share the Contents of our Website Through Social Media

By using buttons, you can share the articles and videos you watch on our website through social media. These buttons are controlled by social media cookies that are installed by the social media parties, so they are able to recognise you when you would like to share articles or videos.

These cookies enable:

  • Logged-in users of selected social media to instantly share content that is available on our website

With regard to the cookies that the social media parties install and any data they thereby collect, please refer to the statements that these parties have published on their own websites. Beware that these statements may regularly change. Exactag has no influence in this respect.

  • Twitter
    This website uses buttons for the Twitter service which is offered by Twitter Inc. (1355 Market St., Suite 900, San Francisco, CA, 94103, USA). These plugins can be identified by terms such as ‘Twitter’, ‘tweet’ and/or the Twitter logo. They make it possible, among other things, to share a comment or a page of this website via Twitter. When you visit a website which contains such a button, your browser establishes a direct connection with the Twitter servers. The content of the Twitter button is transferred directly from Twitter to your browser. We therefore have no influence over the scope of the data collected by Twitter via this plugin, and can only provide information on this to you to the best of our knowledge. Log data (for example, the user’s IP address and previously visited websites, etc.) are transferred to Twitter. For more information, please review the Twitter privacy policy: twitter.com/privacy
  • XING
    The “XING Share Button” is installed on this website. When accessing this site, your browser will briefly connect to the servers of XING AG, Dammtorstraße 29-32, 20354 Hamburg (“XING”), which establishes the “XING Share Button” functions (in particular the calculation/display of the counter value). XING does not store any of your personal data regarding access to this website. XING in particular does not store any IP addresses. No analysis will be made of your browsing behaviour using cookies in connection with the “XING Share Button”. Current data protection information on the “XING Share Button” and additional information can be found here: www.xing.com/app/share?op=data_protection.
  • LinkedIn
    Plug-ins from LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (LinkedIn) are incorporated in this website. The LinkedIn plug-ins are identifiable from the LinkedIn logo or the “Share Button” on this website. If you visit this website, a direct connection will be generated between your browser and the LinkedIn server through the plug-in. In this way, LinkedIn receives information on the fact that you visited this website with your IP address. If you click on the LinkedIn “Share Button” while you are logged in to your LinkedIn account, you can link the contents of this web page to your LinkedIn profile. In this way, LinkedIn can allocate the visit to this website to your user account. Please note that we as website operators receive no knowledge of the content of the data transferred or their use by LinkedIn. You can find details on data collection (its purpose, extent, further processing and use) as well as on your rights and the possibility to amend settings in LinkedIn’s privacy policy. The LinkedIn policy can be found at www.linkedin.com/legal/privacy-policy.

Other/Unforeseen Cookies

Considering the way the Internet and websites work, we do not always have insight into the cookies that are being placed by third parties through our website. This particularly applies to cases where our webpage contains so-called embedded elements: texts, documents, pictures or short films that are stored at another party, but are shown on, in, or through our website.
Therefore, should you come across any such cookies on this website that we have not listed above, please let us know. Or directly contact the related third party and inquire about what cookies they place, their reason for doing so, the cookie’s life span, and how they have guaranteed your privacy.

Browser Settings

If you do not want websites to place cookies on your computer or mobile device at all, you can adapt your browser settings as such that you will be notified before any cookie is placed. You can likewise adapt the settings as such so that your browser refuses all cookies, or only the third party cookies. Likewise, you can remove any of your cookies that have already been placed. Please note that you will have to separately adapt the settings for each browser, mobile device and computer you use.
Please be aware that if you do not want cookies, we can no longer guarantee our website to function properly. Some functions of the site may be lost, while you may no longer be able to see certain websites. What’s more, refusing cookies will not mean you will no longer see any advertisements. It’s just that the advertisements will then no longer be tailored to your interests and will be repeated more often.
Each browser has a different method to adapt the settings. If necessary, consult your browser’s “help” function, or go to your browser’s manual.
Another option for disabling cookies with regard to usage-based advertising is offered by the BVDW preference manager, www.meine-cookies.org/cookies_verwalten/praeferenzmanager-beta.html and the preference management of YourOnlineChoices, http://www.youronlinechoices.com/uk/your-ad-choices.

Website Privacy

Personal Data

Personal data refers to any information about personal or factual circumstances of an identified or identifiable person. This includes information and details such as your name, home address or other postal address, telephone number and also your e-mail address.

Legal basis for processing personal information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only (i) where we need the personal information to fulfill our contractual obligations with you, (ii) where the processing is in our legitimate interests and not overridden by your rights, or (iii) where we have your consent to do so.  In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our platform and communicate with you as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities.  We may have other legitimate interests and if appropriate we will make clear to you at the relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us by sending an email to privacy@exactag.com.

Your data are handled according to the following legal provisions:

  • With regard to data communicated in forms, etc. with your consent, Art. 6(1) (a) GDPR
  • With regard to services you use for the performance of a contract , Art. 6(1)(b) GDPR
  • Otherwise, with particular regard to statistical data and online identifiers based on legitimate interests, Art 6(1)(f) GDPR (see below)

Legitimate interests

When handling your data based on Art. 6(1)(f) GDPR we pursue the following legitimate interests:

  • Improving our service and protecting against misuse
  • Statistics

Data sources

Unless otherwise specified, we obtain the data from you (including via devices used by you).

Requirement or obligation to provide data

Insofar as this is not expressly stated, when data are collected, the provision of data is neither required nor obligatory.

Purposes of use

Personal data will only be collected by us to the extent and for the purpose for which you provide the data to us, e.g. for registration.

We use and store your personal data as part of our services for the following purposes only if you have provided us with your express consent:

  • Newsletters, Mailings

Retention period

We retain your data,

  • if you have consented to this as part of processing, until such time as you withdraw your consent, may not be deleted in order that the consent/opt-out to remain effective.
  • if we need the data to undertake an agreement, until such time as the contractual relationship with you ceases or legal retention periods expire.
  • if we use the data on the basis of a legitimate interest, until such time as your overriding interest obliges us to delete or anonymise them.

Data protection

We have taken extensive technical and organisational measures to secure your data against potential risks, such as unauthorised login or access, unauthorised perusal, amendment or distribution, as well as against loss, deletion or misuse.
In order to protect your personal data against unauthorised access by third parties when being transmitted, we secure data transmissions, if necessary, using SSL encryption. This is a standard encryption procedure for online services, particularly for the Internet.

Logfiles

Every time you access our web pages, usage data are transferred through your specific web browser and stored in the form of protocol files (known as server log files). The datasets stored in this way contain the following data

  • The domain from which the user is accessing the website
  • Date and time of access
  • IP address of the accessing computer
  • Website(s) which the user is visiting in the context of the offering
  • Amount of data transferred; browser type and version
  • Operating system used; name of internet service provider
  • Indication of whether access was successful

These logfile datasets are analysed in anonymised form, to improve the offering and make it more user-friendly, to identify and resolve errors, and to control server workloads.

 

Final Remarks

We might have to adapt these statements from time to time, which may be due to changes in our website or regulations on cookies. We are allowed to change the contents of the statements and the cookies listed at all times and without prior warning. You can consult this webpage for the latest version.

Data protection commissioner

You can contact our data protection officer(s) at privacy@exactag.com.

Date of issue of this data privacy statement

24.05.2018