Exactag – Information on Data Protection with regard to the Services provided
Exactag GmbH, Theodorstraße 178, D-40472 Düsseldorf (“Exactag“) collects, processes and stores data on the website and the customer’s subpages for the purpose of measuring reach, statistical analysis and business cost optimisation on behalf of the customer.
1. Legal Basis
Data collection is carried out in two fundamentally different ways and on two different legal bases:
a. User-level Data Collection
If the user has given his or her consent in accordance with Art. 6(1)(1) lit. a of the GDPR, Section 25(1)(1) Telecommunications-Telemedia Data Protection Act (TTDSG), the data to be processed will be collected on a user-related basis.
b. Group-level Data Collection (anonymous Reach Measurement)
If the user has not given his or her consent, the data can be collected anonymously, i.e. without collecting any personal data, and in a grouped manner, i.e. by randomly assigning the collected data to groups of users. It is therefore impossible to draw conclusions about individual users. This anonymous collection is absolutely necessary according to Section 25(2) No. 2 TTDSG in order to carry out economic cost optimisations and thus guarantee the requested service.
2. Nature and Purpose of the Data Processing
a. Purpose of the Data Processing
Exactag has submitted to the rules of the IAB Transparency & Consent Framework (TCF) and is an approved IAB TCF Vendor registered with vendor ID 312. Exactag evaluates users’ decisions stored in the IAB TC String for the following purposes as defined in the IAB Europe Transparency & Consent Framework Policies:
Purpose 1: Store and/or access information on a device (Consent)
Purpose 7: Measure advertising performance (Consent)
Purpose 8: Measure content performance (Consent)
b. Data Collection with the Help of Cookies
Exactag uses cookies as technology to collect the data.
For the 2 different types of collection mentioned in point 1, different cookies are used to ensure the respective type of collection.
a. User-level Data Collection
The following data is collected as part of the User-level Data Collection:
- Timestamp;
- Geo-location from IP address;
- Marketing data, especially media contacts;
- Origin and destination page;
- Browser data;
- Customer parameters; and
- Conversion data, such as order number.
b. Group-level Data Collection
The following data is collected as part of the anonymous data collection:
- Timestamp;
- Marketing data, especially media contacts;
- Origin & destination page;
- Device type; and
- Conversion data without user reference.
3. Retention Period
The retention period depends on the type of data:
- Raw data, i.e. touchpoints, onsite events (page impressions, visits, etc.), conversion pixels and cross-device data: Maximum 6 months from collection;
- Conversion information (i.e. conversion parameters on an OrderID basis as seen in the conversion list): Maximum 18 months from collection;
- Journey information (includes conversions, touchpoints, onsite events, previous conversions, and external touchpoints in such a journey): Maximum 36 months from collection; and
- Cross-device data, i.e. connections based on a user key and the advertiser’s cross-device key (1st party data such as customer ID or hashed email addresses): Deleted 6 months after inactivity.
4. Possibility to object
To ensure exclusion from user-level data collection, a cookie can be set in your browser as an alternative to missing consent in the privacy settings. This cookie is called “optout“ and is set by “exactag.com“. It may not be deleted as long as you object to the user-related data processing. If you wish to object to this data processing for the future, please click on the link provided by the respective customer of Exactag from its website.
—————————-
Appendix
List of sites on wich our clients use our software solutions:
- at.bahn.de
- at.bahn.com
- att.sheego.de
- attr.eurowings.com
- cj.esprit.de
- dionysos.usenet.de
- dionysos.usenet-deluxe.com
- dionysos.usenet-expert.com
- dionysos.usenext.com
- em.baur.de
- et.stage-entertainment.de
- m.floraprima.de
- mextg.ikea.com
- tr.yfood.eu
- track.baldur-garten.at
- track.baldur-garten.ch
- track.baldur-garten.de
- track.baldur-nederland.nl
- xtg.lampenwelt.de
- xtg.lights.co.uk
- xtg.luminaire.fr
- xtg.lampenwelt.at
- xtg.lampen24.be
- xtg.lampenwelt.ch
- xtg.svetla24.cz
- xtg.lampegiganten.dk
- xtg.lampara.es
- xtg.nettilamppu.fi
- xtg.feny24.hu
- xtg.lights.ie
- xtg.lampade.it
- xtg.lampen24.nl
- xtg.lampegiganten.no
- xtg.lampy.pl
- xtg.lamp24.se
- xtg.svetla.sk
- xtg.payback.de
- et.tom-tailor.de
- et.tom-tailor.at
- et.tom-tailor.ch
- et.tom-tailor.nl
- et.tom-tailor.be
- et.tom-tailor.eu
- cj.esprit.de
- cj.esprit.at
- cj.espritshop.ch
- cj.esprit.cz
- cj.esprit.dk
- cj.esprit.es
- cj.esprit.eu
- cj.esprit.fi
- cj.esprit.fr
- cj.esprit.hk
- cj.espritshop.it
- cj.esprit.nl
- cj.esprit.pl
- cj.esprit.se
- cj.esprit.co.uk
- cj.esprit.us
- cj.esprit.au
- cj.esprit-shop.ca
- cj.esprit.kr
- cj.esprit.ph
- cj.esprit.co.th
- cj.esprit.tw
- cj.espritshop.pl
- cj.espritshop.be
- staex.aida.de
- am.obi.de
- crt.haba-pro.com
- crt.haba-play.com
- attribution.ricardo.ch
- attr.zattoo.com
- exagm.vodafone.de
- exctg.pharao24.de
- exactag.axa.ch
- xctg.displate.com
- xtg.lumories.sk
- xtg.lumories.cz
- xtg.lumories.hu
- xtg.lumories.es
- xtg.lumories.pl
- xtg.lumories.lt
- xtg.lumories.lv
- xtg.lumories.ee
- xtg.lumories.bg
- xtg.lumories.hr
- xtg.lumories.gr
- xtg.lumories.pt
- xtg.lumories.ro
- xtg.lumories.si
- exctg.roller.de
- web.holzkern.com
- et.mey-edlich.de
—————————-
Date of this Privacy Policy
May 2024
