EACH CUSTOMER HAS THEIR OWN STORY.
WE HAVE THEM ALL.

 

Exactag combines classic marketing mix modeling and digital marketing attribution to create a revolutionary new cross-media approach: marketing mix attribution.

The result is a comprehensive platform for increasing efficiency across all digital and analogue marketing activities.

People

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THREE FACTS ABOUT EXACTAG

SEE THE WHOLE MARKETING STORY

No more limits to what is possible. Analyze and evaluate all online and offline marketing activities and interactions.

OUTPERFORM THE COMPETITION

With Exactag, you can trust that your budget optimization and recommendations are entirely objective, you can finally build marketing plans that outperform your competition.

IMPROVE MEDIA PERFORMANCE

Boost your marketing ROI through better analysis of each individual touchpoint along the customer journey.

CUSTOMERS THAT FIND ANSWERS WITH EXACTAG:

Group m Arvato Tchibo Tui Otto Vodafone Saturn DB Eurowings Sky Thomas Cook

MARKETING MIX ATTRIBUTION
BRINGS TOGETHER
WHAT BELONGS TOGETHER.

Classic and digital channels were long considered to be two separate worlds. That was because there was no technology that was able to fully record and evaluate all online and offline measures and analyze their causal interactions.

Exactag has addressed the constraints of conventional models by combining marketing attribution and marketing mix modelling to create a holistic approach on a single platform that will revolutionize your marketing mix planning with just a few clicks.

Find out more

TV
POS
EVENT/
SPONSORING
PRINT
OOH
SEARCH
DISPLAY
IN-APP
SOCIAL
VIDEO
Marketing mix
Modeling
Machine learning
Attribution
Based on customer journeys

EFFICIENT MARKETING TO INCREASE YOUR ROI

Predict Media Spendings

Predict
Media Spendings

Utilizing aggregated historical data, you can improve your budget allocation and media durations while targeting the most relevant buyers.

Classic & digital

Classic
& Digital

The only platform that brings together both online and offline marketing activity and their interaction with effective analysis and evaluations that deliver results.

Baseline Modeling

Baseline
Modeling

Exactag provides sophisticated baseline models that demonstrate the long-term effects of how external factors impact branding and brand effectiveness is gauged throughout the normal sales process.

Actionable Insights

Actionable
Insights

Using recommended courses of action that help improve budget allocation.

Agency Independent

Agency
Independent

Exactag delivers unbiased results based on objective analysis and budget optimization across the entire marketing mix.

Cross-Device Graph/Pool

Cross-Device
Graph/Pool

Exactag makes the customer journey more compelling by comparing your results against the results of thousands of other industry leaders anonymously. Improve targeting, conversion and ROI.

Machine-Learning Attribution

Machine-Learning
Attribution

Even unsuccessful customer journeys become beneficial with Exactag. Using a learning algorithm, we collect relevant information across individual touchpoints regardless if the buyer purchases or not.

Customer Journey Insights

Customer Journey
Insights

Analyse customer sentiment and increase customer conversion using cross-device and cross-channel analysis along the entire customer journey for each individual customers.

TV Attribution

TV
Attribution

You can now see the important links between the influences and casual interactions of TV spots to activity on digital channels, such as website visits, conversions and app installations.

Data Security

Data
Security

We believe that trust and the security of people and their data are the foundation of our business. Exactag meets and makes every attempt to exceed the strict requirements of German Data Protection directives.

Starke Partner für höchste effizienz:

Adjust Adform Criteo Trade Desk DoubleClick Szimek DataXu Rocketfuel Adition Arvato Optivo

LEARN MORE ABOUT EXACTAG

We’d love to talk.

Contact