EACH CUSTOMER HAS THEIR OWN STORY.
WE HAVE THEM ALL.
Exactag combines classic marketing mix modeling and digital marketing attribution to create a revolutionary new cross-media approach: marketing mix attribution.
The result is a comprehensive platform for increasing efficiency across all digital and analogue marketing activities.
THREE FACTS ABOUT EXACTAG
SEE THE WHOLE MARKETING STORY
No more limits to what is possible. Analyze and evaluate all online and offline marketing activities and interactions.
OUTPERFORM THE COMPETITION
With Exactag, you can trust that your budget optimization and recommendations are entirely objective, you can finally build marketing plans that outperform your competition.
IMPROVE MEDIA PERFORMANCE
Boost your marketing ROI through better analysis of each individual touchpoint along the customer journey.
CUSTOMERS THAT FIND ANSWERS WITH EXACTAG:
MARKETING MIX ATTRIBUTION
WHAT BELONGS TOGETHER.
Classic and digital channels were long considered to be two separate worlds. That was because there was no technology that was able to fully record and evaluate all online and offline measures and analyze their causal interactions.
Exactag has addressed the constraints of conventional models by combining marketing attribution and marketing mix modelling to create a holistic approach on a single platform that will revolutionize your marketing mix planning with just a few clicks.
Based on customer journeys
EFFICIENT MARKETING TO INCREASE YOUR ROI
Utilizing aggregated historical data, you can improve your budget allocation and media durations while targeting the most relevant buyers.
The only platform that brings together both online and offline marketing activity and their interaction with effective analysis and evaluations that deliver results.
Exactag provides sophisticated baseline models that demonstrate the long-term effects of how external factors impact branding and brand effectiveness is gauged throughout the normal sales process.
Using recommended courses of action that help improve budget allocation.
Exactag delivers unbiased results based on objective analysis and budget optimization across the entire marketing mix.
Exactag makes the customer journey more compelling by comparing your results against the results of thousands of other industry leaders anonymously. Improve targeting, conversion and ROI.
Even unsuccessful customer journeys become beneficial with Exactag. Using a learning algorithm, we collect relevant information across individual touchpoints regardless if the buyer purchases or not.
Analyse customer sentiment and increase customer conversion using cross-device and cross-channel analysis along the entire customer journey for each individual customers.
You can now see the important links between the influences and casual interactions of TV spots to activity on digital channels, such as website visits, conversions and app installations.
We believe that trust and the security of people and their data are the foundation of our business. Exactag meets and makes every attempt to exceed the strict requirements of German Data Protection directives.