Everything in Exactag revolves around effective marketing. We help leading advertisers, e-commerce companies, and media agencies make better use of their marketing resources and thus increase sales with real-time insights and full transparency.
We are a team of veterans from the ad tech and online marketing industry. We founded the company because for too long we watched our colleagues simply delete or under use their data. We witnessed new technologies emerge that made it possible to analyze and put this data to work for the marketer, so we acted.
Exactag was founded in late 2010 in Duisburg with the expertise of veterans from Google, Experian, Tagman, Epsilon, GroupM, and other leading companies. After two years of development, we created one of the leading technologies for Marketing Attribution. And we think that this will be just the beginning of our journey.
Since its launch in late 2012, we have partnered with many of Germany's leading e-commerce companies, telecommunication providers, and media agencies. They recognized our dedication to detail and a passion for our topics. This was all done without Venture Capital or a big marketing budget - only bootstrapping and word-of-mouth made this happen, for which we are very proud.
In the future, we will continue to focus on expanding our technological edge to make customers happy and to conquer new markets. We strongly believe that the future of Marketing Planning and Optimization will be driven by Automation and Data. Our goal is to allow marketers to focus on creatively speaking with their customers, not on technology.
We look forward to every one who accompanies us, be they a customer or an employee. Our journey has just begun.